The company
A glimpse behind the scenes: the company
Six different brands in the cosmetics and wellness sector do business under the umbrella of SP-GmbH & Co. KG. Wellmaxx has been one of these brands since 2011 and joins the premium brand DEVEE in covering the area of skin-care cosmetics. SUNPOINT, the chain of solaria, is the best-known of the brands, followed by its own solar cosmetics brand, SUNMAXX. TANTASTIC represents the spray-tan market segment, while the young brand TANERGY stands for trend products in solar cosmetics. The company was founded in 1979. Worldwide, it employs 1,200 employees, 80 of them in company headquarters in Pulheim near Cologne. All of the products bear the internationally coveted label: "Made in Germany." |
Wellmaxx - the young, innovative brand on course for growth
In 2011, Wellmaxx began with its anti-aging skin-care series, hyaluron. This successful series has since grown from seven to 15 products and has been joined by four additional series: the concentrates in ampoules, the certified natural cosmetics organics, the new high-tech peptide series cellular lift and – very much up-to-date – the figure-care series shape with body products.
Wellmaxx is the expert for active ingredients among the cosmetics brands. Its formulas combine the very latest technologies with proven active plant extracts to create comfortable formulas with special effectiveness, a high level of gentleness to the skin and visible results.
Those who would rather buy the products locally rather than online in our shop will find them in 2,500 cosmetics institutes, in fragrance shops, in spas and pharmacies, and in clinics and doctors' offices.
In 2011, Wellmaxx began with its anti-aging skin-care series, hyaluron. This successful series has since grown from seven to 15 products and has been joined by four additional series: the concentrates in ampoules, the certified natural cosmetics organics, the new high-tech peptide series cellular lift and – very much up-to-date – the figure-care series shape with body products.
Wellmaxx is the expert for active ingredients among the cosmetics brands. Its formulas combine the very latest technologies with proven active plant extracts to create comfortable formulas with special effectiveness, a high level of gentleness to the skin and visible results.
Those who would rather buy the products locally rather than online in our shop will find them in 2,500 cosmetics institutes, in fragrance shops, in spas and pharmacies, and in clinics and doctors' offices.
International presence
Throughout its development, SP-GmbH & Co. KG has expanded its activities from Germany to all of the countries of Europe; today it is present around the globe. A very important market is Italy. In its more than 500 fragrance shops, Limoni S.p.A. – one of the largest Italian fragrance-shop chains – distributes Wellmaxx. The La Gardenia chain, with 150 fragrance shops, also carries Wellmaxx products.
All in all, the Wellmaxx brand is represented in 24 countries. Because an innovative brand policy that captures the latest trends in attractive products is in demand all over the world. In Turkey, it was no accident that Wellmaxx was presented with the coveted "Beauty Innovation Award Istanbul." Overall, Wellmaxx can be found at the leading trade fairs worldwide: in addition to Düsseldorf and Munich, these include particularly Paris, Dubai, Hong Kong and Moscow.
Throughout its development, SP-GmbH & Co. KG has expanded its activities from Germany to all of the countries of Europe; today it is present around the globe. A very important market is Italy. In its more than 500 fragrance shops, Limoni S.p.A. – one of the largest Italian fragrance-shop chains – distributes Wellmaxx. The La Gardenia chain, with 150 fragrance shops, also carries Wellmaxx products.
All in all, the Wellmaxx brand is represented in 24 countries. Because an innovative brand policy that captures the latest trends in attractive products is in demand all over the world. In Turkey, it was no accident that Wellmaxx was presented with the coveted "Beauty Innovation Award Istanbul." Overall, Wellmaxx can be found at the leading trade fairs worldwide: in addition to Düsseldorf and Munich, these include particularly Paris, Dubai, Hong Kong and Moscow.
Dynamism and vision
The company's strengths include continuous ongoing development of its own portfolio and the power of determination – based on deep industry expertise – to invest early on in new markets and business fields with tremendous future potential.
The company's strengths include continuous ongoing development of its own portfolio and the power of determination – based on deep industry expertise – to invest early on in new markets and business fields with tremendous future potential.